Strategic Planning

Overview

Every organization has a plan for the future, but the quality of the plan and commitment by key personnel to that plan varies.  Market forces can turn on a dime, and by the time a plan is developed, it may already be outdated.  A good strategic plan allows today’s decisions to be made with tomorrow in mind.  An inside-out approach is appropriate when the marketplace is relatively stable, and an outside-in approach is appropriate when the industry is experiencing fundamental change.

Process

CMA begins with an Organizational Assessment to gather data for planning.  For the inside-out approach, we conduct strategic planning sessions with the organization, using their current data about the marketplace to develop a strategic plan.  For the outside-in approach, first we help internal groups expand their knowledge and perspective about the industry.  Then we use that data to develop a strategic plan.  CMA has multiple strategic planning models and processes to help entrepreneurial, family-owned, and not-for-profit organizations chart their futures.

Success Story

The CEO of an international construction company wanted to make sure the organization was positioned for rapid future growth, planning to triple sales in a period of 10 years…read the full strategic planning success story.

Contact CMA for more information on how an Organizational Assessment can help your organization.