Change Management
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A planned process to bring about an international change in the nature and/or function of the organization.
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Focuses on the people and soft side of the change process. This side is too often overshadowed by the technical side.
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Must address what, why and how questions.
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The “why” question usually requires a “pull” dimension (e.g., vision and opportunity) and a “push” dimension (e.g., the burning platform).
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Engages people at three levels -- head (intellectual), heart (emotional), and hands (behavioral).
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Must be led by senior executives.
CMA Approach
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Conduct an organizational assessment (see that section) to understand the way things are, forces promoting change and forces holding back change.
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With senior executives, develop a change model and change plan.
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Generally, begin at the top and work down.
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Change the organization by doing primarily real organizational work (as opposed to artificial and created exercises) in a different way.
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Build in leadership development and feedback loops.
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