Visioning
° Where does the organization want to go?
° What does the organization want to become?
° What business do we want to be in?
° What are the markets it will serve?
° What will clients be buying in those markets?
° What will be the size of the company – revenue, earnings, employees, locations?
- Vision provides broad direction to the organization. Vision provides a compass in chaotic times.
- Vision helps unify the organization and align efforts to a common destination.
- Vision is developed by the executive team and communicated to the organization.
CMA Approach
° Facilitate creative and expansive dialogue
until clarity is achieved on what organization
is to become
and where it wants to go.
° Provide a set of questions to provoke thoughts
and discussion.
° Prepare a written statement of the vision
following dialogue with executives.
° Review and finalize the vision statement with
executive management.
- Assist in developing and implementing a plan
to communicate the vision throughout the organization.
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